Music Magazine: the Uncharted Reader

Travis is 20 and goes to a trendy arts college where he studies Film and American Literature. His ambition is to be a big persona in the creative industries, maybe music, but a career as a writer or film maker would suit him just as well. Travis lives in a studio flat in Shoreditch because he considers it to be a trendy and fashionable part of London. A connoisseur of the avant garde, Travis listens to what he would consider alternate music, so indie four pieces, experimental music , electro, dance, techno , punk and old school rap as he feels that this music sets him apart from "the masses". Travis is all about his own identity and being an individual: he hates glossy magazines that are filled with what he considers to be pretentious and out of touch journalists, he wants a magazine made by people like him for people like him. Travis's favourite record labels are Creation and 4AD because he considers them to be both indie and innovative. He likes his magazines and everything he owns to look as raw and amateur as possible, and strives to create this 'realistic' rustic feel in his choice of clothes and in his creations. Travis is a vegan, he is middle class, he wears skinny jeans, statement t-shirts, leather or military style jackets, he has an undercut and he reads magazines like "Vice"; he watches cult films and reads cult literature, they are usually controversial pieces. Everything Travis does is about being cult and being controversial. He reads magazines (by extension my magazine) to tell him what is fashionable, to confirm his beliefs that what he does is 'cool'. Travis, for all intents and purposes, wants to rebel against mainstream culture. He rejects it point blank, his reading material, his idols, his bands, even his clothes, should carry with them similar concepts, either expressing them outright or suggesting them subtly.