Ideas for double Page Spread

I've decided I'm going to do two double page spreads for my magazine, one of which will be a more traditional double page spread and the other of which will be a butterfly gatefold double page spread i.e. it's a double page spread withA4  flaps that open out on both sides, creating a double page spread that is twice as wide as usual and therefore make two lots of A3. I've seen this format used sporradically in various music and fashion magazines in the past and it's always used very effectively. I plan to leave the flaps that open out displaying just still images with no text to boarder the base body of the double page spread where the article, the title and the text can be found. I plan for this double page spread to be an extension of the band I am writing about who are a noise rock band, so I plan for the spread to look quite distorted and layered, I want it to be loud as well. The images on the outer sheets are going to be in colour on the outisde but on the inside they will be black and white to contrast the colours of the main section of the article.

Draft Sketches for My Magazine

Okay so here are some rough drafts of my magazine pages - obviously I'm not the best sketch artist in the world but I just needed to do a crude sketch to give myself a starting point for when I go out to take my pictures



Front Cover

Contents Page



DP Spread 1

DP Spread 2

Analysis of My Title Blocks

Before I get into analysing the various texts I have selected I feel I should first explain why I have chosen a slightly out of focus 18 certificate as a background for my title block. The 18 certificate has links with ideas of taboo, of rebellion, of controversy; these ideas have links to a certain degree with the idea with my magazine, particularly the rebellious aspect, but the connotations are something that my target audience will find very appealing, thus making them more likely to pick up the magazine in the first place. I also like the idea of building my text within the circle of the certificate from a stylistic point of view, the music magazine "Q" have done this and I think it helps that title block stand out from other music magazines on the shelves, and Ialso  think it looks better, more original, bolder. Again this is something my target audience would find appealing because of these connotations, strengthening my reasoning for the use of an iconic, arguably infamous, circular image as a background for my title block.

  

http://www.youtube.com/watch?v=4_pS46YRMIQ  - Zef Side - 1st Viral

http://www.youtube.com/watch?v=AIXUgtNC4Kc - Fatty Boom Boom Official Video - Most Recent Viral

JAD Feedback

Some work missing here Joe. Complete the following tasks and post on your blog immediately:

Key conventions analysis
Focus group video
Costume/props planning

Drafting

You have missed deadlines for the above work.

Also, make sure you upload images of all the pages you have analysed.

Analysis of Title Blocks: NME and Kerrang

Analysis of Title Blocks 

NME:

This title block incorporates bold colour and capital letters to draw attention from passers-by and as a way to create a distinctive identity for the magazine. The colour is bold, the letters are in capitals, these two factors are included not only to stand out on a magazine rack, but also to tell the audience about how "NME" sees itself: they are a bold, powerful music magazine, they aren’t fancy, they are elegant, they are just there, and everyone just has to deal with that since they are clearly making no concessions for anyone. This surly image is created as a way to attract their target audience of trendy readers aged roughly 17-21; this is a young audience that is about admittedly new trends, but mainly about rebellion, being gauche and outlandish and in the face of society. This title block is doing all of those things, so by extension the magazine is doing all of those things. Their target audience is, therefore, more likely to see these traits in the magazine’s identity as positive and are more likely to not only buy the magazine because of this, they will identify with it as well.  

Kerrang:

This title block is stark and monotone: white on black. The letters are bold and uncompromising, they also look like glass shattering; there’s an exclamation mark at the end of the block as well. "Kerrang" is a surly, heavy metal magazine, their audience is made of people who are part of the heavy metal niche and that niche has connotations with aggression and darkness amongst other things. The fact that the letters are shattering, the fact that the letters are in capitals, the fact that there is an exclamation mark at the end of the word, all convey this aggression and therefore make it a large part of the magazine’s identity. The title becomes a bellow instead of just a statement thanks to all of these aspects, it becomes a roar, it becomes the defining aspect of heavy metal; the bleak colour scheme conveys a darkness and gloom, again another motif of metal. The target audience will identify and appreciate this, and they will therefore align themselves with the magazine. This title block is a very good way to establish the magazine’s identity from the outset, it is also a great way to build up a very loyal fan base in a highly simplistic manner.

Reader Profile Stimulus Package

To help you further understand my target audience and my ideas about my magazine from a stylistic point of view I have compiled a mix of youtube video/channels and web pages for you to look over and browse through at your own leisure. Pretty much all of what I’m putting up will be known by my target audience ( all of them have been picked out from the comments left in my survey) and a great deal of what I’m showing you has influenced the look and style of my music magazine, particularly the photography found in Sonic Youth's live show and Kerosene by the Crystal Castles.Please disregard any adverts that appear before the designated clips begin.

Websites:

Pitchfork Media - http://pitchfork.com/ 

the AV Club - http://www.avclub.com/

4AD - http://www.4ad.com/

Captured Tracks  - http://capturedtracks.com/

Beyond Retro - http://www.beyondretro.com/

Dalston Superstore - http://dalstonsuperstore.com/

Catch 22 bar  - http://www.thecatchbar.com/

XOYO: http://xoyo.co.uk/

Scala: http://www.scala-london.co.uk/scala/

Creation Records - http://www.creation-records.com/

 

Last Fm – pages to see:

 

Noise Rock - http://www.last.fm/tag/noise+rock?ac=noise rock

Chillwave - http://www.last.fm/tag/chillwave

 Underground Hip Hop - http://www.last.fm/tag/underground+hip-hop?ac=underground h 

Shoegaze - http://www.last.fm/tag/shoegaze?ac=shoegaz

 Low-Fi - http://www.last.fm/tag/lo-fi

No Wave - http://www.last.fm/tag/no%20wave

Artists (Last Fm):

Grimes - http://www.last.fm/music/Grimes

Chromatics- http://www.last.fm/music/Chromatics?ac=chroma

Zola Jesus - http://www.last.fm/music/Zola+Jesus?ac=zola

Neon Indian - http://www.last.fm/music/Neon+Indian?ac=neon in

GusGus  - http://www.last.fm/music/Gus+Gus?ac=gusgus

Sonic Youth - http://www.last.fm/music/Sonic+Youth?ac=sonic

The Knife - http://www.last.fm/music/The+Knife?ac=the knife

How To Dress Well - http://www.last.fm/music/How+to+Dress+Well?ac=how to dre

Planningtorock -  http://www.last.fm/music/Planningtorock?ac=planningtorock

Colourbox  - http://www.last.fm/music/Colourbox?ac=colourbo

Toro Y Moi - http://www.last.fm/music/Toro+y+Moi?ac=toro y moi

Wild Nothing - http://www.last.fm/music/Wild+Nothing?ac=wild Nothing

Tame Impala - http://www.last.fm/music/Tame+Impala?ac=tame im

Mac Demarco - http://www.last.fm/music/Mac+DeMarco?ac=mac de

Cocteau Twins - http://www.last.fm/music/Cocteau+Twins?ac=cocteau

Shabazz Palaces - http://www.last.fm/music/Shabazz+Palaces?ac=shabazz

 

Youtube channels:

Vice - http://www.youtube.com/channel/UCn8zNIfYAQNdrFRrr8oibKw

Amoeba - http://www.youtube.com/channel/UC9DkCKm4_VDztRRyge4mCJQ

Majestic Casual - http://www.youtube.com/user/majesticcasual

Etonmessy - http://www.youtube.com/user/Etonmessy

Aliasizm - http://www.youtube.com/user/AliasbassUK
 

Videos:

Grimes – Oblivion: http://www.youtube.com/watch?v=JtH68PJIQLE

Die Antwoord – Zef Side: http://www.youtube.com/watch?v=4_pS46YRMIQ

Die Antwoord - Fatty Boom Boom: http://www.youtube.com/watch?v=AIXUgtNC4Kc

Sonic Youth - Kill Yr Idols Live: http://www.youtube.com/watch?v=gYSnZRDe7h4 

Pharcyde  - Drop: http://www.youtube.com/watch?v=co3qMdkucM0

Chromatics - In the CIty: http://www.youtube.com/watch?v=tFOxribt3kA

Fever Ray – When I grow Up: http://www.youtube.com/watch?v=4F-CpE73o2M

Deerhunter - VHS Dream: http://www.youtube.com/watch?v=PxRrIGRUazE

Crystal Castles  - Kerosene: http://www.youtube.com/watch?v=ZNTanG00Cuw

 

Music Magazine: the Uncharted Reader

Travis is 20 and goes to a trendy arts college where he studies Film and American Literature. His ambition is to be a big persona in the creative industries, maybe music, but a career as a writer or film maker would suit him just as well. Travis lives in a studio flat in Shoreditch because he considers it to be a trendy and fashionable part of London. A connoisseur of the avant garde, Travis listens to what he would consider alternate music, so indie four pieces, experimental music , electro, dance, techno , punk and old school rap as he feels that this music sets him apart from "the masses". Travis is all about his own identity and being an individual: he hates glossy magazines that are filled with what he considers to be pretentious and out of touch journalists, he wants a magazine made by people like him for people like him. Travis's favourite record labels are Creation and 4AD because he considers them to be both indie and innovative. He likes his magazines and everything he owns to look as raw and amateur as possible, and strives to create this 'realistic' rustic feel in his choice of clothes and in his creations. Travis is a vegan, he is middle class, he wears skinny jeans, statement t-shirts, leather or military style jackets, he has an undercut and he reads magazines like "Vice"; he watches cult films and reads cult literature, they are usually controversial pieces. Everything Travis does is about being cult and being controversial. He reads magazines (by extension my magazine) to tell him what is fashionable, to confirm his beliefs that what he does is 'cool'. Travis, for all intents and purposes, wants to rebel against mainstream culture. He rejects it point blank, his reading material, his idols, his bands, even his clothes, should carry with them similar concepts, either expressing them outright or suggesting them subtly.